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When was the last time you heard about a grocery store adding double coupons? If there was any doubt that the once-popular promotion is falling out of favor, Publix has become the latest to dispel that notion. The affected areas include all of Georgia, most of Alabama and a few scattered stores in Eastern Tennessee. For now. But by the next decade, doubles were firmly established — everywhere outside of Florida.
Coupon queen saves £7, a year on groceries by using money-off vouchers
The first sign of doubles trouble, however, was nearly two years ago, when Publix first expanded into North Carolina. In doing so, the company announced that it would not be doubling coupons there — making North Carolina its first new region not to get the popular perk. Then, after absorbing the existing South Carolina stores into the new Charlotte Division last year, Publix announced that double coupons would be discontinued in those stores , in order to maintain a consistent coupon policy across the region.
Many shoppers speculated it was only a matter of time before doubles were dropped in other divisions. And almost exactly one year later, it seems they were right. First, the choice to not offer double coupons in North Carolina was something of a risky move, in a very competitive market where a popular store like Harris Teeter doubles and even occasionally triples coupons.
That said, the move could backfire — and the grocery store that started this whole killing-doubles kick could end up being the beneficiary. Now that you are stopping doubling… guess what will happen? Used to love Publix but once this starts the prices will NOT be worth it! Whether either chain continues to double there, or officially snuffs out doubles in their last remaining outpost, could depend on who blinks first. And then double coupon fans may have to resign themselves to wondering which store that still offers doubles, will be next to eliminate them.
Photo by Rusty Clark. Publix is set to open a slew of stores in Virginia and I will not be changing my store to them now because I have went in the stores in Florida on vacation and the prices are way too high I will stick to Food Lion and Kroger.
Mum dubbed the ‘coupon queen’ after saving £7,000 a year using coupons
I agree with the others. I will also be shopping at Ingles, Lowes and others which are closer to me than Publix. I also have to save with coupons to stay on my budget. Love Publix but the price is too high.
I have more other option of stores around me. So Publix you better have more better deal to get your customer in. Even rich floks try to save money. Sorry Publix, we will be shopping at Ingles now or Aldi.
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